Streetwear Brand Spotlight: Supreme

When people talk about streetwear that changed the game, Supreme is always in the mix. Its red box logo is the blueprint for how hype, culture and fashion come together to make grail. Whether you're deep into sneaker culture or just like to wear clothes that stand out, Supreme keeps its spot in the streetwear hall of fame.

At Notorious, we’re all about stocking the brands that slay. That’s why Supreme is one of the staples on our shelves. From limited-edition drops to everyday fits that still feel bold, it fits right in with our lineup of boutique clothing shop faves, athletic wear essentials and rare Men’s sneakers.

In this post, we’re putting Supreme in the spotlight. We’ll break down its NYC skate roots, talk about the collabs that made waves, and show how people are still styling it in 2025. If you're into streetwear, boutique shopping or just want to shop clothing that holds its value and vibe, you’ll want to keep reading.

The origin of Supreme: Brand history

Before Supreme was plastered on hype collabs and resale sites, it was just a skate shop in downtown NYC. James Jebbia opened the first Supreme store in 1994. It was built for skaters, the clothes were cool and the space had an open floor plan so you could walk in with your board and feel at home.

It wasn’t trying to be a fashion brand. But that’s exactly why it hit. Skaters rocked it. Then hip-hop artists. Then the fashion crowd caught on. By the early 2000s, Supreme had grown into the go-to for anyone wanting streetwear with bite.

Now, decades later, Supreme is still that brand. Whether you’re pulling up in a hoodie, a tee, or something wild like a Supreme toolbox (yes, they made one and we have it at Notorious), it’s always got that same energy. Gritty. Exclusive. Loud without saying much.

Why Supreme rules in streetwear and clothing

Supreme built the hype playbook. It’s the reason people line up at 6AM outside a boutique clothing shop just to cop a beanie. It’s why resale prices hit wild numbers. And it’s how a skate brand turned itself into one of the most wanted names in clothing and accessories, without ever chasing clout.

Let’s start with the drops. Supreme runs on a seasonal schedule, dropping new pieces every Thursday during their spring/summer and fall/winter seasons. Most of it is limited. Some of it disappears in seconds. Once it’s gone, it’s gone, and that’s exactly what keeps people locked in.

Then there’s the collabs. Supreme’s partnered with everyone from Nike to The North Face, Louis Vuitton, Dr. Martens, Timberland, and even freaking Oreos. Yeah, a Supreme Oreo exists, but beware, if you find them online today, they’re no longer fit for human consumptions, just cop them as a collectable. They made a literal brick once too. Supreme basically made hype around accessories a thing.

But it’s not just about rare stuff. It’s about how they drop it: no big ads or campaigns. If you know you know.

How people wear Supreme clothing

Supreme’s whole vibe is about looking like you didn’t try (although you definitely did). It’s that balance between skate rat and streetwear king. Look for graphic tees, oversized hoodies, and baggy cargo pants. They also go well with outdoor clothing and athletic wear. People layer Supreme hoodies under puffers, pair logo beanies with tech jackets, or utility vests over Supreme sweats.

And let’s talk sneakers. Supreme’s always been tight with the Nike SB world, so Dunks are a go-to, but there are more options, many love it with LeBron James shoes, especially the chunkier models. If you’re trying to get that full fit pic look, throw on some Supreme cargo shorts, white socks, and bold Men’s sneakers with a matching top.

Some keep it clean with one standout piece, like a Supreme jacket over a basic fit. Others go full skate-core with head-to-toe Supreme, mixing in pieces they’ve picked up from a boutique clothing shop or past seasons. Either way, it’s about attitude more than rules.

Supreme collabs and drops

Supreme’s built its rep on collabs. Whether it’s a Nike SB Dunk or something completely wild like a Supreme crowbar, they’ve never played it safe, and that’s why we’re still talking about them decades later.

The Supreme X Nike SB Dunk collabs

This legendary 2002 drop kicked off the hype, and every release since has been a must-have. Elephant print, metallic stars and bold colorways. Resale prices are stratospheric.

Supreme x The North Face

This collab was all bold colors, massive branding, and pieces that hold up when it’s freezing. Jackets, pants, backpacks, everything’s functional and fire. 

Supreme x Louis Vuitton

This 2017 collab was peak Supreme hype: monogram hoodies, LV-branded box logos, red leather everything. It’s the kind of collab that clothing stores still talk about. If you copped anything from that drop, keep it close. It's grail-level.

Supreme’s most outrageous accessories

Supreme’s not just known for clothes. Their accessory game is unhinged. They've made a brick, a crowbar and yeah, nunchucks. You won’t wear them, but they’ll live on your shelf like trophies.

Ready to flex you some Supreme? Shop clothing at Notorious in Aurora Mall.