Shoe Shopping in Aurora Malls, Stand Out with Independent Stores

Judging by the rizz we see on the streets of Aurora, Colorado, this city is in love with shoes, and there is no shortage of places to buy cool kicks. Head to the malls, and you’ll find everything from budget-friendly sneakers to high-end designer brands.

We all need running shoes, work boots, sleek loafers, or trendy sandals. If mainstream is what you're looking for, big retailers might be for you. But if you want to stand out, independent stores are the best.

The difference is that local shoe boutiques bring something else: curated styles and a more personal shopping experience. Aurora malls are home to great shoe shops where you can find unique sneakers, stylish boots, and statement-making footwear that you won’t see on everyone else.

Shoe Stores in Aurora Malls Offer More Than Just Mass-Market Models

One of the best things about shopping in Aurora is that it’s unlike bigger cities where malls are an endless repeat of the same department stores. While you’ll still find the major names and some of your favorite brands, Aurora’s malls have something extra: space for independent stores that carefully select the models they display and pay more attention to what their customer wants.

Take our home of The Town Center at Aurora. It’s got familiar retailers, but it also makes room for local boutiques and specialty shops that give an edge to your shoe shopping. Instead of just picking from mass-marketed famous footwear, you can cruise selections that have been carefully thought out for quality and uniqueness.

So don’t settle for what everyone else is wearing. A trending pair of kicks is great, but what happens once you’ve paid an arm and a leg for it, only to see it on every other person within a couple of weeks? Smaller boutiques are very aware of that, they don’t select styles to please the big shots who make decisions out of New York City boardrooms; they instead go with their gut, picking up the vibes on the streets (and within the mall crowds). Instead of dictating what you wear, indie shops think about what you’d love to see yourself in. They hand-pick styles that actually fit Aurora’s vibe, whether that’s a pair of sleek, minimalist sneakers or bold, statement-making boots.

We at Notorious Lifestyle are an example of this. We’re not about styles that flood the market. We constantly monitor new shoe and sneaker releases to curate footwear that brings personality to your fit, whether you’re rocking streetwear trends, keeping it clean and classic, or chasing a look that turns heads. Plus, we keep our selection fresh, so you won’t see the same kicks on every third person walking up East Colfax.

Shopping independent also means you get real customer service, not just some rushed, commission-driven pitch. We know shoes, and we know style. Actually, there have been many times where we sourced new shoe releases and retro sneakers for our customers or hit them up for an item they really wanted. We also keep you in the know about the latest shoe drops that suit your style. Just walk in and talk to one of us.

Buying from smaller shoe stores isn’t just about finding the right kicks—it’s about putting together a full look. In contrast to big stores, many independent shops carry accessories and apparel.

Another great thing about clothing boutiques is that they’re not constantly pushing you to consume new products. This means that we regularly revisit fashion, sportswear and streetwear history to put rarely seen merchandise before your very eyes. At Notorious, we're proud of our huge collection of vintage shoes and apparel, and we keep it stocked with rare and retro sneakers with many dime pieces that bring back the best eras in streetwear.

So how can you afford your next kicks?

As we said, we feel the Colorado vibe, and we’re not in the business of only selling you what will make our business look good in a shareholder newsletter. So we find ways to help you shop on a budget. We just started accepting Afterpay in-store. This means you can buy now and pay later for the most dripping gear with zero interest. Just add the Afterpay Card to your wallet, get instant approval, and pull up today to purchase the kicks you’ve been eyeing.

And if you love a deal, don’t miss out on our doorbuster sales. We regularly drop steals on featured brands and collections like Adidas, Yeezy and Travis Scott X Nike. We're also big on Dunks, and Jordans. And let’s just say we’re not afraid of experimenting with colors and sizes.

What if you don’t have time for in-store shopping? Buy online right here on our website.