Nike Air DT Max ’96 “Love Letter To Connie”

Coach Prime’s back with the Swoosh, and he’s dropping pure heart just in time for Mother’s Day 2025.

Release date: May 7, 2025

Price: 170 USD

With his revived Nike deal, Deion Sanders isn’t just repping the old Diamond Turf heat, he’s making it personal on mothers day. This all-red Air DT Max ’96 doesn’t just look fire (though, we’ll say it does). It’s a tribute to his mom, Connie Knight, the woman who always had his back.

The red colorway ties back to his 49ers and Falcons days. But the real magic’s on the inside. Although full photos of the insole haven't been released, a sneak peek picture reveals a special inscription reading “Love You M...,” likely completed with either “Mother” or “Mom.”

Just like his flashy “Signing Day” outfit got its own sneaker, this one tells a story about gratitude, admiration, family and the promise Deion made to make sure his mom never had to work again once he made it pro.

Vibe and design

It’s bold. It’s clean. It’s all love. No obvious tribute details on the outside, just pure heat that works whether you’re shopping for athletic wear, fresh outdoor clothing, or looking to flex with boutique shopping fits.

These sneakers hit different because they’re not just for the field, they’re about the people who got us there. Perfect if you're about that clothing lifestyle where what you wear actually means something.

How to style the Nike Air DT Max ’96 “Love Letter To Connie”

These special edition sneakers are loud in the best way, so let them do the talking. The dark red midsole pops hard, whether you’re flexing with outdoor clothing or chilling in full athletic wear this summer. Those are men’s sneakers so if you get them for yourself, don’t forget to shop for a mother’s day gift as well. Here are some styling tips:

·      Street casual: Pair them with black joggers, an oversized hoodie and a clean white tee. Keep it simple and let the shoes carry the fit.

·      Boutique energy: Rock them with some slim cargo pants and a vintage varsity jacket. Hit your favorite boutique clothing shop for a jacket that brings that old-school flavor.

·      Laid-back flex: Try them with relaxed jeans and a crisp, plain tee or a simple flannel. If you’re feeling bold, match the red tones in your fit without going full head-to-toe.

·      Outdoor chill: These even look sick with hiking pants and a tech jacket if you’re mixing athletic wear and outdoor clothing vibes around town or trails.

Who is Deion Sanders?

Deion Sanders, aka Coach Prime, is a football legend and an A-lister of sports and culture. But he’s always stayed true to his roots and has never shied from paying tribute to his mother Connie Knight. He’s talked for years about how she pushed him to chase greatness without losing himself.

Where to buy

Look for the Nike Air DT Max ’96 “Love Letter To Connie” to drop May 7, 2025 on SNKRS and at select Nike retail partners. Grab them for the retail price of $170 and show some love to the ones who raised you right. And don’t forget to visit us at Notorious Lifestyle, online or in-store to find a mother’s day gift. Follow us on Instagram to keep up with the latest sneaker news and in-store releases.