From Red Carpet to Street Style: How Awards Season Shapes What We Wear

Awards Season is in full swing, and let’s face it, the most valuable trophies are not just those announced on stage. The real buzz starts on the red carpet and goes on for days, if not months, afterwards. What celebrities wear at each red carpet event filters into everyday style, shaping the trends you’ll soon be spotting near you, certainly here in our Notorious Lifestyle store in Aurora, Colorado. 

We like to imagine high-powered fashion industry and streetwear label executives glued to their TV screens on every award night, taking inspiration from standout looks, thinking up new collaborations, creating concepts for limited-edition pieces, and texting their colleagues about fresh takes on everyday clothing staples.  

They’ll also be avidly scrolling through social media, watching how fans and influencers react to each look, and trying to forecast how they will translate high-fashion into streetwear in real time.

The crossover between red carpet and lifestyle 

Red carpet fashion doesn’t only come from the runway and certainly doesn’t stay there. It spills into everyday style, shaping what people wear on the streets. Oversized tailoring, bold colors, statement sneakers, and logo-heavy pieces all initially came from the streets, getting refined by visionary designers, genius stylists and ever-so-cool stars, before making the leap back from Hollywood and New York Fashion Week to Main Street and retail centers like the Town Center at Aurora. 

Celebrities play a big role in bringing these two worlds together for all of us punters to see. A$AP Rocky mixes designer pieces with casual staples, and his girl Rihanna is known for pairing couture with streetwear. Zendaya is another one to watch. She’s the queen of experimentation, pulling together bold silhouettes that feel just as fresh on the sidewalk as they do on the red carpet. Billie Eilish embodied this at the 2025 Grammy Awards, wearing a Prada high-fashion look on the red carpet before switching to a laid-back outfit for her performance—both staying true to her signature oversized style. 

But let’s not get carried over by the crossover. While celebrities send trends into the stratosphere (and cyberspace), their inspiration comes from real people. Street style, subcultures, and everyday fashion are the inspiration behind haute couture looks just as much as the other way around. Style is found everywhere and it’s never more personal than on the streets. 

Designer collaborations and limited drops

You won’t be surprised when we say that Awards Season is as much a marketing opportunity for brands looking to tap into the buzz as it is for artists hoping to beef up their collections of shiny little statues. When thinking of luxury houses and streetwear label collabs, past partnerships like Dior X Air Jordan and Louis Vuitton X Supreme come to mind. Although Dior X Air Jordans were announced in 2020 as a limited edition, they are still in high demand. Robert Pattinson caused a frenzy when he wore them on stage as recently as April 2024 during CinemaCon 2024 in Las Vegas. 

Sneaker culture thrives on this, with special-edition kicks often linked to high-profile appearances. Kristen Stewart memorably launched a revolution when she coupled her Chanel get-up with sneakers at the Cannes Film Festival. Having said that, we don't expect to see any sneakers at the upcoming SAG Awards and we don't imagine spotting an Academy Award nominee showing up in a pair of New Balance 9060 Black Grey (GS), but we're sure those presenters, nominees and winners will soon be strolling the streets in their best everyday wear. Who knows, if Timothée Chalamet decides to cycle to a movie premiere again, he might style it with the latest drop from Nike.

So if you’re looking for A-list inspiration, surf social media and the web for exclusive releases, celebrity placements or limited drops that ride the wave of red carpet hype. Even better, see the goods in real life and try them on at clothing boutiques such as Notorious Lifestyle, we put together the best styles to help you dress up to rule the streets of Aurora. No wardrobe malfunctions here! And don’t forget to spot new designers! Red carpet walks, award show performances and staged pap pictures around this time of year are known to have launched many a designer’s career. 

Social media’s role in driving streetwear trends 

Awards Season might start on the red carpet, but social media decides what actually sticks. Instagram and TikTok can turn a standout gown at a music awards show into a global viral moment, spreading trends far beyond celebrity circles. Within hours of an event, influencers and fashion fans break down outfits, reinterpreting high-fashion pieces and creating Pinterest boards that turn them into something more wearable.

Let’s be honest, a few of us may have tapped into the “get the look” culture, where budget-friendly versions of designer outfits go viral. Whether it’s oversized suits, bold streetwear-inspired tailoring, or a statement accessory, we look for brands that quickly release affordable alternatives. The more skilled ones among us go it DIY, replicating celebrity styles at a fraction of the cost.

Streetwear brands also jump in, using the momentum of Awards Season to highlight their own designs. When a sneaker, hoodie, or accessory gets enough attention, it often sells out fast, proving that red carpet fashion isn’t just about luxury—it’s a testing ground for the next big streetwear trend.

The future of Awards Seasons' impact on streetwear

Awards Season 2025 has already hinted at what’s next for streetwear and it’s not “so demure” anymore. Expect more oversized silhouettes, hybrid takes on statement outerwear, a continuation of corpgore (modelled by none other than Jennifer Lopez and Rihanna recently while they were out and about in Aspen, Colorado) and a deconstructed take on staples like the bomber jacket. Sneakers and luxury accessories will continue to dominate, with collaborations with sports stars, music moguls and high fashion designers pushing streetwear style to new levels.