Don’t Listen to Us, Hear It From Customers

You can call us the most famous footwear and apparel clothing store in Aurora Mall, but we think of ourselves as more Notorious than illustrious. Why? Because we’re real and we're built different. We don’t rep large chains; we do it for the love of the goods. We sell an experience for our fellow sneakerheads and streetwear trendsetters. Of course, if you visit our store, you’ll find men’s shoes and women’s sneakers from Lebron James shoes to Air Jordans, New Balance 550s and all things Adidas on our walls and racks, but what keeps people coming back to our spot in Aurora is how we treat them.

We listen. We ask questions. We make sure you walk out feeling good about what you bought and how much you paid for it. Our regulars know what’s up. The vibe is personal, the advice is real, and the whole shop’s built around helping you wear clothes that make sense for your style. And it’s not just kicks. We have outdoor clothing, athletic wear and street gear. So if you’re after a boutique shopping experience and full-on clothing lifestyle advice, we’re here for it. That’s what we mean when we say customer service is the fit. How do we know for sure? Because we ask, we read our reviews, we connect with people.

Here’s what our customer Miles said in a review: “Best customer service ever! I didn’t know what to get my son, who has recently gotten into shoes. He wanted a new pair of “fire” shoes for his birthday and these people working there just knew exactly what was the in pair. They gave me a great, fair price and I can’t wait to see how my son reacts when he opens it on his big day!

Came for sneakers, left with vintage
Sneakerheads know it’s never just about the shoes. It’s the full fit. And sometimes, you pull up for men’s sneakers and end up walking out with fire vintage clothing and an entire new vibe.

“Came in for sneakers and left with a bunch of vintages! Great selection and variety. Genuinely shocked how cheap some of the vintage clothing was! I love nostalgic and old 90s pieces and all were very clean for the age! Perfect store to build a fit.” - Kid Insight

We keep our racks stacked with everything from retro tees to hoodies, caps and oversized fits. It’s the kind of clothing and accessories that turn a solid pair of kicks into a whole look. What about prices? You’ll be surprised (in the good way).

Shopping for others hits different at Notorious
Need a last-minute gift or trying to surprise someone with the latest heat? You don’t have to know the difference between a Campus 00s and a Yeezy Slide, we’ve got you. Our crew helps you figure it out without the pressure.

“Good place to get a gift! My wife loved the shoes, will definitely be back” - 12 Counterdog

“Gotta love a great show plug … Told Aaron what I needed and he said say less… Then boom… Thanks my boy you are the best!!!!” -  Ronette

The customer service is real
Our crew doesn’t stand behind a counter waiting for you to figure it out. We move with you, we talk through fits, we make it fun.

“Great customer service. Every employee approached me to ensure I was doing well and assisting any way they can” - Ryan
“This store had amazing customer service. I was assisted in all my questions and given great feedback by employees. I’m happy with my purchase” - Sydney

Heat on the shelves, always
Missed the SNKRS drop? We got it. Notorious stays loaded with the hardest-to-find men’s sneakers, including the latest Lebron James shoes, Jordans, Yeezys and more. We’re also fair with our pricing and honest about what’s in stock. It’s what makes us more than just another clothing company.

“No better store in town to get the latest heat from! Anytime I miss out on a SNKRS drop I come here!!” - Michael

Locals know the vibe
We’ve built our rep by being real with people. Need to find a good restaurant in Aurora, Colorado? We know about that too.

“Alex was a sweet guy he helped me pick a gift for my cousin and we came in under budget. He also suggested some local restaurants so I could grab a quick bite to eat!” - Elijah

The biggest consignment shop in Colorado (and the realest deals)

We don’t just sell heat, we buy it too. Notorious Lifestyle is the biggest sneaker and streetwear consignment shop in Colorado. So if you’ve got gently used gear taking up space, bring it through. We’re always looking for clean women and men’s sneakers, clothing and vintage gems.

“Love the shop and the owner, he's super helpful and pays very fairly when buying shoes.” - Richard

Our team checks everything out with care and pays fair. No lowball offers, no weird vibes. It can be a fresh pair you barely wore or athletic wear that you’d like to take out of your rotation, we’ll give you a price that makes sense. Just beware: no fakes. We spot them quick.

Buy now, pay later? Say less.

Sometimes payday’s next week but that new Air Jordan release is right now. That’s why Notorious Lifestyle now accepts Afterpay in-store. Cop the hottest gear you’ve been eyeing and split the cost into interest-free payments. No stress, no waiting. Just add the Afterpay card to your wallet, get instant approval, and come through. We’ll make sure you leave with the fit, without blowing the budget.